We transform your brand to face your unique challenges. By clearly showing the way upward with a focussed goal-oriented strategy.
Every project is different and has its own challenges, which is why we have a proven process where we identify and set goals, confront challenges and work towards solutions. This way we can always work purposefully and goal oriented.
By supplementing our team with designers, strategists, developers and marketers, we adapt our services to demand, working towards the best possible solution.
Pointing all stakeholders, staff and your audience in the right and same direction. No more mixed messages.
We created a process that helps in gaining full clarity in what your brand stands for, and focus in where to go.
Combining business with brand strategy, as a growth accelerator and to overcome challenges.
In a 60 minute call, we define the challenges and goals of the project, along with establishing if we are a good fit to work together.
To kick off the project, we ask you to fill out a brand discovery survey, to uncover relevant business details and your current situation. This allows us to understand your business, work effectively and kickstart the analysis & diagnosis.
Within 2 sessions of 4,5 hours, we explore direction, (re)define your company, focus, culture and unique positioning.
Where do you see your company in a number of years and how do we get there? Who are your competitors and what makes you different? Who is your ideal customer and how do you make a long lasting impression?
A brand strategy is never set in stone. It’s important to evaluate your brand strategy regularly, so we can evaluate, act on new insights and steer it in the right direction where needed.
Based on the strategic foundation, we start the creative process. With razor-sharp focus on the objectives.
A clear brand, messaging and powerful visual communication results in better performing brand activation. On every touchpoint.
Based on the strategic foundation, we start the creative process. With razor-sharp focus on the objectives. Translating the Brand Strategy into visual and verbal tangible assets.
– Brand identity design
– Key visual touchpoints
– Verbal toolbox
– Sharable brand sheet
A clear brand, messaging and powerful visual communication results in better performing brand activation on every touchpoint.
Now that the preconditions are in place and we know what needs to be done, we set up a roadmap and assess if we have to onboard external experts in marketing, development or design, we can help with activation or your in-house team can pick up all the action points we have discovered together.
Brand strategy and business strategy are closely related, and they work together to support a company’s growth and expansion. The brand strategy focuses on building and promoting the company’s brand, while the business strategy outlines the plan for how the company will achieve its goals and objectives.
A strong brand strategy can help a company to differentiate itself from its competitors, and to attract and retain customers. This can be achieved through branding efforts such as creating a unique brand identity, developing a consistent brand message, and building brand awareness through marketing and advertising efforts.
A well-developed business strategy, on the other hand, can help a company to identify new opportunities for growth and expansion, and to create a plan for how to achieve its goals. This can include things like developing new products or services, entering new markets, and forming strategic partnerships.
Together, a strong brand strategy and a well-developed business strategy can support a company’s efforts to scale-up and grow its business. The brand strategy helps to build a positive reputation and differentiate the company in the market, while the business strategy provides a roadmap for how to achieve the company’s goals and drive growth.
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