The traditional approach to strategy development—which can take anywhere from 6 to 18 months (depending on the size of the company)— feels like a relic of a bygone era. There is a fundamental problem with the old way of strategising, and that is that the modern world is moving too fast. The conventional approach calls […]

Terms like “brand strategy” and “business strategy” are often tossed around with little regard for their nuanced differences and interdependencies. But understanding these terms is not just a matter of semantics; it’s a crucial factor for any business aiming for long-term success. In this article, we will dive a bit deeper into the relationship the […]

You’re staring at a blank spreadsheet, your eyes darting between cells as you grapple with the multiple variables and intricacies. It’s not just about numbers; it’s a strategic decision that can make or break your startup success. In this article, we’ll dissect and briefly analyse the various SaaS pricing models. Buckle up; we’re diving deep. […]

When you find yourself at the crossroads of a saturated market and evolving customer needs, what do you do? If you’re Eric Yuan, you start Zoom. But the real intrigue lies in how Zoom leveraged a freemium model to cut through the SaaS noise. A series of calculated moves that serves as a lesson in […]

Over the years, we’ve had the privilege of advising numerous businesses, and I’ve seen firsthand the barriers that can hinder even the most promising ventures. That’s why I felt compelled to pen down this article. Through the lens of my experiences and the stories of countless founders we’ve met, we’ll explore the six barriers to […]

You’ve taken some bold steps this year, hopefully. Some around existing clients, decided on accounts to forgo, determined your team size, reconsidered your pricing, and on at least one occasion, you stood your ground even when it seemed financially challenging. It’s not about your next feature release or the intricacies of your pricing model. It’s […]

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