The traditional approach to strategy development—which can take anywhere from 6 to 18 months (depending on the size of the company)— feels like a relic of a bygone era. There is a fundamental problem with the old way of strategising, and that is that the modern world is moving too fast. The conventional approach calls […]

Terms like “brand strategy” and “business strategy” are often tossed around with little regard for their nuanced differences and interdependencies. But understanding these terms is not just a matter of semantics; it’s a crucial factor for any business aiming for long-term success. In this article, we will dive a bit deeper into the relationship the […]

When you find yourself at the crossroads of a saturated market and evolving customer needs, what do you do? If you’re Eric Yuan, you start Zoom. But the real intrigue lies in how Zoom leveraged a freemium model to cut through the SaaS noise. A series of calculated moves that serves as a lesson in […]