The traditional approach to strategy development—which can take anywhere from 6 to 18 months (depending on the size of the company)— feels like a relic

Terms like “brand strategy” and “business strategy” are often tossed around with little regard for their nuanced differences and interdependencies. But understanding these terms is

When you find yourself at the crossroads of a saturated market and evolving customer needs, what do you do? If you’re Eric Yuan, you start

Matthijs and I have built our consultancy on a simple premise: deliver unparalleled value to every B2B SaaS company we engage with, knowing that a